Custom Running Singlets

I often get frustrated and sad when I review marketing materials. A large number of business cards, websites, e-mails, advertisements and brochures I've seen are poorly designed and produced.

And then on the job, I regularly see trade and contracting staff who are poorly dressed in grungy clothes stained with dirty shoes and greasy hair. It's really repulsive and shouting "We do not want ourselves, and we will not worry about the customer is."

Now I know to be a "trade" often means you get dirty, but a uniform - even if it's difficult in shorts and t-shirt branded shirt or a polo neck - much better resemble a dirty pair clean, but dirty and torn jeans and singlet.

Tip 1 - Use a good graphic designer

Make sure you use an experienced designer to create your graphics and logo design all your branding materials. Just because you have Photoshop on your computer, does not mean you're a good designer. You have not learned typography, colors web, the rule of thirds, etc. Leave it to the professionals, properly informed, and get them to design it. You do not have to pay a fortune. There are many great online resources where you can get this done very cheaply. We also offer graphic design services at reduced prices for our members.

Tip 2 - Develop your AU - unique advantage - to improve your brand

Name of your company, your logo, colors, fonts, your message unique advantage - it is all part of your brand and should be used on everything you send across your name appears. Your message is your unique Advantage slogan or a service descriptor and should immediately describe the benefits you offer and the niche in which you operate.

If you provide a cleaning service, it could be something like "Cleaning Services for busy executives" or "Chemical Free Home Cleaning Service for sensitive people." If you are a plumber, he can be "housetrained, gay plumber on call 24 / 7. If you are a builder it would be "luxury homes designed to your specifications" Each of these is a niche identifies or creates a competitive advantage.

The idea is to define and differentiate yourself is therefore immediately know who you are and what you do makes you stand out.

Tip 3 - Make sure your brand is on all forms of communication

Put your "brand" on everything. Make sure it's compatible, so when people see it, they can immediately identify you. The look is clear and related to your industry is modern and easy to read in any color, and the "message" is always the same.

Business Cards ·
· The email footers
· Site
· In header
Compliments Slips ·
· Courses
· Invoices
· Books
Banners · and signs
Uniforms ·
· Vehicles

Tip 4 - Make your business card working hard for you

I have a collection of cards that are eclectic to say the least.

Some had a little thought put into them. A catchy brand name, a color, maybe a logo and contact information. But most of them did not. Here are some tips to ensure your business cards work for you as a guarantee of marketing.

Print on both sides - Why waste valuable real estate on the back? It is ideal for printing your elevator speech - the short sentence or two that expresses how you help people and why you are different.

If you operate a cleaning business, then "Joe Brown, cleaning services," as the descriptor for your service does not say much.

Why not say something like ...

"Are you houseproud and picky? We. If you think there is nobody who can then clean your house as thoroughly as you do, then you've just met your soul mate! We pledge a T.