Posted on April 27, 2010.
Doing business in South America and Central America From the Spanish conquest, wars of independence, after independence, the search for political stability, the acute disparities in wealth, the regular armed rebellion by dissidents, the coup d'etat, military dictatorships, all have been a regular feature of Central and South America. Also relations with the United States and Europe, helped shape the "psyche" and the culture of "national" of the personality of each country.
Obviously it would be difficult to suggest that there is a standard "Latin American Business cultural model." Leaders of Latin American firms tend to be outgoing, impatient, talkative and curious. But of course, America Central Venezuela, Colombia, Brazil and Argentina, they are more extroverted than in Chile, Bolivia and Peru.
When planning your trip, remember that many countries require a business visa to conduct business transactions. Avoid the Christmas holiday season as a whole slows. Check the weather especially in countries like Peru and Bolivia, altitude, rain, heat, etc. can affect your health. Documents such as letters, promotional materials and presentation materials must be translated into Spanish. If you receive a reply from a Latin into English, however, you can begin to use English in correspondence.
Before the appointments are always preferred, preferably at least one week in advance, making sure to always check the appointment the day of the meeting. Punctuality is expected, and you should consider traffic congestion, especially in most capitals such as Mexico City, Sao Paulo, Santiago, Buenos Aires, Lima, Caracas, etc., which can be difficult and you should plan ahead to ensure you have enough time to reach destination.
Latin Americans tend to be oriented toward people, they argue emotionally, and instead of giving strict orders, they prefer to do things by asking for favors. In contrast with the "individualistic" culture of Anglo-Saxon, the "collective" is above all, following interpersonal skills including the ability to "integrate" and to maintain cordial relations with the group, are often considered as more important than professional competence and experience.
It is within this context that the Family "has more" collective "connotations as it embraces the blood relations, distant family, friends or even colleagues. In fact, do not be surprised to see Staff companies in Latin brewing their work environment in their "social life of the family." In this culture, nepotism is easily accepted as common practice, family members and loved ones are preferred for recruitment. To that extent , individual members must take full responsibility for its decisions and how they affect the group or family structure.
Lately there have been some interesting developments in the dual corporate culture on the one hand, the older generation continues to do business by placing more emphasis often on "trust" and "loyalty" getting to know you personally, for their part, an operation of man is the best way they can invest their time. On the other hand, the younger generation, especially those trained in the United States and Europe, are primarily concerned with business concerns.
In family businesses, the elderly members of the family in general will take the final decision. In most other organizations, however, management makes decisions. In addition, people with professional experience who have a special knowledge of the implications of the proposal, often have input in the decision making process
Times like truth are relative. Latins are not very interested in schedules or punctuality - they pretend to respect them if they request or stressed. This creat.