Viga Shorts

World Tag: shoes, shoes, footwear brands, has launched the sports shoes, has launched Disney Footwear, Shoppers stop
From: http://www.buy-shoes-china.com/

Viga, a 20 crore footwear company announced the appointment of Mr. BD Nathani as Chief Operating Officer. Mr. BD Nathani is a veteran of the footwear world. An accomplished senior with a broad range of professional experience in the FMCG & Retail industry.
Acknowledged for ground breaking efforts in driving initiatives within organizations that led to revenue growth. It took many years of experience in developing strategies and maintain known footwear brands in the country, including a forest in 1993, Adidas, Liberty, Crocs, Lotto & Disney and had a central role in their creation. It has also been providing guest speakers in various B schools like Birla Institute of Management Studies, Apeejay Institute of Management, Gurunanak Institution of Management, IPM, Meerut etc.
Mr. Nathani is also well known in retail circles as an expert in retail. He is the person who signed "Sania Mirza" as the brand ambassador of Lotto, Lotto, which after having penetrated deeply allover India. Not only that, it is also the driving force behind the success of Crocs & High Tech shoes in India by making them brand the most successful in the short period of time. Apart from its mandate with wood, Liberty, Adidas, Lotto his last assignment was as Chogori Crocs Director.

Education:
Bachelor of Laws from the University of Delhi
Bachelor of Arts from the University of Punjab

Benchmarks and Milestones:
* To argue with the launch turbulent WOODLAND shoes and clothing, a brand widely recognized as the pioneer and market leader in the premium casual wear segment. The product was launched nationwide in mid-1993, and within three years, the internal operations of the Group achieved a turnover of Rs 50 crore. The brand has grown steadily since, with the turnover crossing another milestone for Rs.100 crores in 1998-99. The road to success enviable brand has always been highlighted by the media, inside and outside the country.

* Launch of brand sports shoes LOTTO success in January 2005.
* Instrumental in the signing of Sania Mirza as brand ambassador. In a short period of eight months LOTTO deeply penetrated throughout India in business, KFA'S (Bata, Sports Planet, Royal Sporting House, Lifestyle, Metro, Regal etc.
* Opening an efficient distribution network in all 22 states through the appointment of distributors location. Open LOTTO 6 exclusive stores in malls Grand & High Street.
* In the eight months the business generated over 10 Crores Lotto, rare for a sports brand in India in the first year of operation
* Launched Disney Footwear in January 2005 and in eight months has opened 300 retail doors across India. Linked to all major style of life as KFA Shoppers arrest, Central, Metro, Regal, turnover etc. loft obtained over 3.5Crs. than the sale of 1,00,000 Pairs.

Said Mr. Vinayak Mahatani, CEO, Vi-Ga "We integrate best management practices of transparency, integrity and professional methods of operation consistently. Infact, we tap the best of the west and infuse it into our own great Indian traditions. I am very pleased to welcome the most experienced professional, Mr. BD Nathani in the family Vi-Ga.
Shoes and clothing industry is undergoing a profound transformation. Companies are constantly innovating and redefining the way in which Footwears are made and marketed, are the only leaders in the field. Vi-Ga has taken this path to the heart. Mr. Vinayak Mahtani (R Vi-Ga) vision has always been to create the most dynamic and professional footwear company in India and grow into a well known brand of shoes.
Vi-Ga is a German organization created in 1986 ven.